Auburn University is a public university located in Auburn, Alabama. Auburn was founded in 1856 and consists of 22,000 undergraduate students.
BACHELOR OF ARTS IN PUBLIC RELATIONS
+ Minor: Business
+ Public Relations GPA: 3.70
+ Graduation: December 2017
"I believe that this is a practical world and that I can count only on what I earn. Therefore, I believe in work, hard work.
I believe in education, which gives me the knowledge to work wisely and trains my mind and my hands to work skillfully."
- George Petrie, The Auburn Creed
Growing up I didn’t always know that I would end up going to Auburn for my higher education.
In fact, I didn’t decide I wanted to go to Auburn until I toured during my senior year of high school.
However, that tour made my decision to attend Auburn an extremely easy one. Being a part of the Auburn family has taught
me that it is important to help your peers, to always strive to be better and that college football is a really big deal.
Auburn has given me a superior education, lifelong friendships, a new set of skills, and of course, great football. During my time at Auburn I experienced rigorous coursework that has challenged me academically and provided me with the confidence to succeed in the public relations field.
Relevant Public Relations Course Work
This course emphasizes the Associated Press Stylebook, word usage and spelling for print, broadcast, public relations and web-based writing.
CONCEPTS IN COMMUNICATION & JOURNALISM
Introduces the basic principles of various communication forms, the dominant communication theories and communication industries.
FOUNDATIONS OF PUBLIC RELATIONS
Provides an overview of the functions, practices and growing application of public relations in both private industry and the public sector.
CASE STUDIES & ETHICS IN PUBLIC RELATIONS
Provides public relations students with an understanding of both effective and ineffective methods of PR through studying actual cases from the field itself.
MULTIMEDIA WRITING FOR PUBLIC RELATIONS
Emphasizes communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media.
Provides the framework for the strategy and integration of messages within public relations.
Works on identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
PUBLIC RELATIONS CAMPAIGNS
Practices the application of theory, research data and problem solving techniques in the development of comprehensive public relations strategies.
STYLE & DESIGN
Covers the use of style and design in public relations, including experience with Adobe InDesign, Photoshop, Canva, HTML and CSS.